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Get An Edge From Google

A fairly well-known tactic among marketers that is not put into practice much by brick and mortar businesses is the use of claiming your business pages on all the sites on the internet you can. When I say claim them, I mean you find your business listing on various sites such as Google’s (they automatically have it there for you) and you click the button that says “Claim your listing” (the language is different for different sites). Then just follow the prompts.

For example, the most well-known is Google’s. When you start the claiming process, you will be adding store hours, things you sell, pictures, address, phone number, etc. The trick to making this work for you is to fill it out completely. Put up lots of pictures and don’t leave anything out. Obviously you want to do this for your customer’s sake but even better you want to do it for yours because studies have shown that the more complete they are, the better the chance of you showing up in searches. Plus, a lot of people use maps to find you and if yours is set up you have a higher likelihood of getting business from that customer.

This doesn’t take long to do either. When setting up Google, be sure to use a Gmail account otherwise you won’t be able to set it up. For online searches, Google is the best to be in so don’t overlook this.

One last thing. As you make some videos, put them here too, especially if you have a viral video. You want all the push you can get from Google and the best part is, it’s free!

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ANDREW R. CURRY
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