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Let’s Put An End To Advertising Confusion

I always have my eye out for the next marketing tactic that works good.  Frankly, I don’t care what it is as long as it’s effective and returns a good ROI for brick and mortar businesses.  However, there is a ton of confusion about marketing because the majority of time you read and hear about doing something digital.  You’d almost think that if that isn’t the only thing you do then your business will die.

Minutes ago I read where a Forbes contributor was saying that content marketing is out.  I’ve spoken with content marketers who swear by it.  I’ve spoken with professionals who use snail mail for marketing and are having lucrative campaigns where the digital folk claim digital is where it’s at and the snail mail method is dead.

I have a dentist friend who advertises a lot in our local paper.  He gets lots of leads from it.  He also uses digital but he’s not married to it.  He smartly uses what brings him results.

So here’s the thing.  Digital is in and so is non-digital.  What governs what you should use is the effectiveness of it – not what everyone else says you should do.  Remember the younger crowd is about digital because that’s what they’ve grown up on.  But they still get mail.  Everyone gets mail.  In fact, there’s opportunity in direct mail because there’s less use of the mail and it’s not as crowded.   The truth is, marketing is marketing.  Digital is simply another avenue to reach people.   What works in marketing will work digitally and non-digitally.

Thus, be bold.  Experiment.  Use what works and expand on it whether you expand it digitally or not.   Don’t pay attention to those who preach digital all the time.  The truth is they both work but you have find what works for you.

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ANDREW R. CURRY
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