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2 Tips To Turn Your Blog Readers Into Customers

Tip #1:  There is a secret the most savvy marketers know.  When you are addressing the reader in your blog, you want to remind them of the pain they are in.  Make them smell, touch, taste and feel it.   You want them feeling the uncomfortableness that needs a solution to resolve that pain.  After you’ve properly done that, then you give them the solution.  If it’s an information product, you tell them what the solution is but you never tell them how to do it.  They only know how to do it by buying it from you.

Tip #2: Market your blog by leveraging every piece of publicity you get by putting it in social media.  So places like LinkedIn, Twitter and Facebook for example.   For LinkedIn, get yourself into lots of groups that match who you want for customers or those that can help you advance your cause.   Then write a short, benefit-laden blurb on what the reader can learn and benefit from and insert a link to the article where you were quoted.  Be sure to include your blog url so they know where they can learn more incredible information from you.

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