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Are You Hitting Their Emotional Hot Buttons?

People buy to solve problems or because they “want” something.

Solutions are easy to sell. When you have a headache, you buy Ibuprofen or the like. If your tooth aches, you go to the dentist or if you have to wait, you use Orajel. Solutions create revenue if the problem is real and problematic.

Wants, on the other hand, are a different. Tap into why someone would want something and amplify the emotion of that makes them want it and you have good marketing going on. When the rich buy a Mercedes, Mazerati, or a Beamer, they will tell you they have it because it’s a great car. It’s high quality and has a high resale value. Why they REALLY bought it is because it flashes the obvious point they are rich, have the money to do it, and it feeds their ego. They’d never admit that but it’s true. So if you’re selling expensive cars to someone you would point out interesting tidbits like, “You’ll be shocked at the heads that turn when you drive by them with your new BMW”, or “When you park and exit your car you can feel everyone around you wishing they were you.” – and so on.

You’re feeding one of humanity’s hottest emotional buttons – The desire to be a big shot.

So in your marketing, think how you can feed people’s emotions that make them want to buy.

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