I was staring out the window on the seventh floor of an apartment building. It was snowing heavily, it was six degrees, and the wind was building four foot snow drifts. Thinking how warm and cozy it was to be safely inside, I watched a man exit his apartment building across from mine. He began clearing the snow away from Read More….
Here’s part 3 from my previous post: THE POWER OF WORDS IN REAL LIFE Years ago I started an online business selling horse training information. I knew almost nothing about horses or horse training. My first product was a horse training manual written by a then-famous horse trainer in the 1890’s named Jesse Beery. Because the book was Read More….
Here is part 2 from my previous post: Next, Halbert pointed out there will be a dramatic difference in the reaction a mother would have between the two letters. Then he asked, “What is the cost difference between the envelopes?” Answer: None Next he asked, “What is the difference in the energy it took to address the Read More….
Years ago I attended a marketing seminar presented by the now-deceased, Gary Halbert. Halbert proclaimed himself to be the world’s greatest copywriter. Perhaps he was. He often said, “The written word is the strongest source of power in the entire universe.” During his seminar, he was explaining the power of words. He had us each handwrite two letters to Read More….
This part 2 from the previous blog post…. As for the prize, use something desirable. Keep an eye out for special wholesale buys you can use as prizes. Go to your neighboring business owners and ask them to contribute something in exchange for you mentioning them in your advertising. If it is a restaurant, they could give you a coupon Read More….
Let’s say you are having a storewide clearance on some seasonal goods. You have a drawing for a grand prize as an incentive to come into your store. You look through your items and carefully examine the inventory you need to move. Then you also look at your average sale for an idea of how much people buy on average Read More….
The right motivators force people to act and not procrastinate Deadlines are a great example. Motivators work in marketing your products and services. Here is the rule: If people have all the time in the world to buy something on sale, they will not. However, give them a deadline and they will move off the couch and go buy it Read More….
There is a convenience store called WaWa. They are privately owned. At the time of this writing, these stores are popping up like whack-a-moles. A friend of mine lives in Quakertown, Pennsylvania who explained there were three of these stores within a three-mile stretch of each other. He said, “In the mornings it is a zoo of people. They give Read More….
All the best marketing in the world won’t work if this happens. One day a friend of mine had a dentist appointment and found out that day he had to leave the appointment early to catch a plane. He made that request to the lady who schedules appointments. She grumbled something and it was clear she was not pleasant about Read More….
I love this tactic. Before I explain this tactic, I think it’s important you have some background about it and why it works. An author named Robert Cialdini wrote a book called “Influence: The psychology of persuasion.” He did tons of research to find the answers to questions of influence. Questions like “What makes a person do something he might Read More….
