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Change Your Customer’s Buying Habits

In my last blog post for small business marketing practices, I explained why your customers aren’t buying from you.

It’s called “inertia” – which basically means they’re not going to do anything different than what they’ve been doing unless they have a great reason to. The reason is motivating enough to influence them to change their habit.  The motivation could be some kind of pain (which includes mental or emotional pain) or pleasure.  Both are motivating.

To keep attacting your current customers and to get new ones, I urge you to have events and interesting occurrences.  Events can bring people in and if you’re smart, you set up a way to sell more while they’re there or for future buying (like for a dentist, auto repair, etc.)

Plan ahead of time on what the event will consist of.  What will you do?  What things can you offer to attract people AND keep them there long enough to effect change in their habits to buying from you and buying more often?

You need tactics.  You need to plan the tactics.  You need ideas. You need options.  You need to take action.

Within the next 2 weeks I’ll be giving web classes on doing this – stay tuned.

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