Create a Passionate and Free Sales Force For Your Business

My competitor was grumpy and quick to anger.  He lacked self-control of important emotions that probably rubbed off on some, if not all, his employees.  This is obviously not a good disposition for business – especially in retail.


In contrast, I am slow to anger.  I didn’t even press charges against Jim.  I am a good listener.   My emotions are usually kept in check and I do not become angry easily.  I am usually patient except when I become frustrated – then I can become angry.  Still, I would not be that way with a customer.   Admittedly, I fired three customers the entire time I was manager, but not out of anger.  They abused our good will and trust and I told them to darken someone else’s door because I did not need them.


My employees were similar in disposition to myself.  I regularly looked for smart, helpful, friendly people who were ready to serve.   I usually had good luck hiring people with those qualities and rarely had to let anyone go who was not customer oriented.


If someone would have ran an ad against mine, I may have been angry but I certainly would have kept my composure.  Nothing good comes from that the behavior that Jim was known to exhibit.




The point I am making is how the boss interacts with employees and people in general is directly proportional to whether his customer base is or is not an impassioned sales force for his business.  (Read that statement again)


As an example, my sales staff is trained to immediately help a customer as they enter the store.   Customers cannot wander the store unattended more than 15 seconds unless the staff is so busy it is impossible to wait on them.   If that were the case then my salespeople also know to call out to the wandering customer (by name if they knew it) and say “Hey Bob, we’re all with customers.  What are you here for so I can point you the right direction until one of us can help to you?”


Think about that.   Call the person by their first name.  People love to hear their name.  They love to talk about themselves.  My Dad used to say, “The sweetest sound in the world to people is their name.”   They are in your business because they have a problem.  You are a problem solver and you want to make them feel smart for coming in to see you for help – not ashamed or mad.


So you are there to be their solution.  If you do not have the solution, you help them find it.  Call a competitor if necessary.  Save them time.  They will remember that and preach to their friends about it.  They will brag, “You know what the staff did for me at XYZ business?  Listen to this!”


Now you have another power member of your salesforce whom you do not have to pay.  What did it cost to create this new salesforce power-member?  Nothing.

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