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Pt 2 – Phone Trick For Massive Sales

They were then featured in the local news and were actually on the front page of the newspaper. This was the secondary response to their video becoming famous.

It may surprise you to learn what the video was about. What would actually be so captivating as to get as much attention as it did?

The video was 20 seconds of one of their employees stirring a quart of glitter paint. At the end of the video, the employee removed the paint stick to show the camera what the paint looks like as it dripped back into the can from the paint stick.

That’s it! That’s all it was. Nothing newsworthy like the President declaring war or some movie star was getting divorced again. Just a simple video of stirring paint.

I don’t know if it’s hit you yet but think how crazy-important this lesson is. There is proof right there that even the most mundane thing can actually work people into a frenzy and get your business and products marketed even more. Think about it. It is just stirring some paint. Sure, it was an unusual kind of paint but still paint. Perhaps the unusualness was part of the allure. If it was, then the lesson in that is how can you make your video unusual if the video is about something mundane…like paint.

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