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Why Customers Aren’t Buying From You

Did you ever wonder why customers, especially new ones, aren’t buying from you like you think they should be?

There are two reasons this happens with small businesses.

First, people forget about you. Your past customers simply forgot you.  You must remind them to come back.

Secondly, and perhaps the biggest obstacle you have to overcome, is inertia.

According to Google dictionary, inertia is defined like this:

in·er·tia
iˈnərSHə/
noun

1.
a tendency to do nothing or to remain unchanged.

Notice the keywords “do nothing” or “to remain unchanged.”

What I’m driving at is people are habitually…well, habitual.  We all have habits. We don’t stray from our habits unless the desire or pain to do so exceeds the comfort of staying in a habit. Thus, you have to change your customers’ habits of buying from someone else to buying from you.

And that ain’t easy!

How do you do this?

Make your offers compelling, not something lame.  For example, if you offered a lawn mower tune up that’s normally $39 but today it’s only $29, that’s ok but probably not good enough.  What if it was $15 instead of $39?  See the difference?   Now the customer comes in for enough of a deal to get them to change or break their inertia. Now when they’re in, you must…

GET THEM TO CHANGE THEIR HABIT

TO BUYING FROM YOU INSTEAD OF A COMPETITOR!!!

 

Therein lies your opportunity.

Break their habits.  It’s called: Inertia Marketing

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