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Your Biggest Marketing Mistake

Being a small business owner you are likely making some marketing blunders you’d want to correct, wouldn’t you?

Here’s the one of the biggest mistakes I see: Marketing to new people more than current customers.

Now if your business is pretty new then you have to market to new folks but otherwise, stick to your current customers more than you do the new ones.  The old customers know you, trust you, and hopefully still like you.  They cost you anymore to get – you already have them.

New customers?  They cost a bundle to get. I’m not telling not to go after them, just put most of your efforts to your current customers. It’ll pay off much better.

Besides, your current customers can help you bring in a lot of new customers and FAR less costs.

 

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